Low blows in campaign ads

We have gotten to the swift-boating stage of the gubernatorial campaign, where supporters of each candidate are lobbing bombs directly into their opponents’ wheelhouses.

Republican Charlie Baker’s greatest strength is his skill as a manager. So naturally, a super PAC supporting Democrat Martha Coakley put out an ad attacking him for his time as head of Harvard Pilgrim, the insurer he saved with some smart decisions, some painful ones, and some helpful allies. Over footage that evokes presidential nominee Mitt Romney’s notorious 47 percent speech, the ad says CEO Baker earned zillions while (the sound of clinking wine glasses here) premiums at the insurer rose 150 percent. While both those things are true, the implication that Baker personally profited off struggling families is bogus.

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